But I thought Direct Mail and Social Media Marketing

had nothing in common?

Sometimes it's hard to get a handle on new web and technological

developments.

For those not familiar with Social Media marketing, it may seem like it's

from an alien world.  Even those familiar with Facebook, Twitter, LinkedIn,

and YouTube may see little connection with previous marketing tactics.

Come join our Tele-Seminar for a discussion of Direct Mail and Social Media's

similarities and differences.   We will have two sessions:

July 20th at 6:00pm

July 22nd at 4:00pm

Similarities:

1) They both facilitate target marketing.

2) They make their impact through getting attention and standing out from the

crowd.

3) To be effective, each needs to be conducted systematically.

4) Their effectiveness needs to be measured by ROI, whether it dollars per lead

or time invested per lead

Differences:

1. Social Media platforms each has its distinctive etiquette -- defy them and

be shunned;  direct mail needs only to meet the criteria of the post office

2. Direct Mail can be thought of as "hunting down the customer," while with

Social Media the marketer "puts out bait" and essentially gets the customer

to follow him home

These and numerous other distinctions will be examined.  To participate in this lively one-hour discussion, please fill out the information below to receive your registration, phone number, and special keyed ID.

Remember, the number of slots will be limited.