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Archive for September, 2011
The Rich Get Richer, because…
Posted in: Blog by admin on September 14, 2011
I think I promised stories from San Francisco…but you’re not getting those today. That’s the fun part about being the guy that makes the rules, you can change them.
Today, I’m going to give you and up-to-the-minute report of what I’ve been doing, and included in this, together, we’ll get to the very core of why the rich get richer and how,regardless of what direction you are headed now, you can quickly change that momentum in your favor.
Not sure how sexy my message will be for you today, but it’ll darn sure be significant. That is of course if you are up to the challenge of being bulldozed by reality…I know sometimes Wednesday are painful for ya, depending on how closely you read this.
No pain, no gain, as the saying goes.
And we begin.
I’m writing you from a hotel room in Cleveland after spending the evening driving through the countryside of Ohio, a pleasant drive, brings back memories from my days out in the country growing up. Why am I hear you asked…
Well, it all began at the SuperConference earlier this year with a close personal friend and a client of mine introduced me to one of his close personal friends, we listened to each other stories, shared much in common, and determined that we ought to at least discuss the possibilities of a relationship, and maybe working together.
So we did that. We dialogued, did some discovery and we decided to take the next steps…
As you know, I’m very selective over who and how I work. I know that the quality of relationships determine the quality of life and affect everything else. I also choose to be involved with, at this level, a small number of people because I’ve got my own businesses to run and one thing always happens when I form a relationship with a client, one, they become a close personal friend, and two, the relationship and their business interests always expand.
That’d be a sign of a good thing, by the way.
Anyhow, every relationship of this nature, begins with some Face-to-Face meeting and on-site visit to their business. Now, I’m talking about ON-SITE…actually being there.
I do this for two reasons. One, I’m a little old fashion and I believe every relationship that should stand the test of time should begin with a handshake, looking them in the eyes.
The other reason is because I want to fully understand this person and their business. I want to see how they live, how they work, I want to FEEL the business. I want to meet the people around them, grasp what they are up against every day, take an inventory of possibilities and opportunities from an “in the trenches” perspective. And all the other obvious reasons.
Of course I’m only talking about, the highest level, my most intimate involvement with clients I actually “work with” and advise personally.
So, fortunately, my new friends being located in the heart (another work for in the middle of no-where) Ohio, could be coordinated with my trip to Cleveland for other Glazer-Kennedy matters. Which happens to also be leading me to Chicago for Client Seminars and Meetings and then another Glazer-Kennedy event at the front end of the week.
So, Monday, I began what will be a 12 day stretch of travel, up from Charleston to Dayton, driving to Huntsville, then to Cleveland, flying to Chicago for 5 days (1 day of my famous experiencing the city will be tucked in there, where Maddy will fly up too…can’t wait) and then back to Indy for my Coaching/Mastermind Days and back home.
Whew!
Told you you’d get an update.
Good news, with every update, there is a lesson.
And today’s lesson big!
While I’m at it, I’d like to give a little shout out to Jeremy, Adam, my new friends in Duff Country, and especially to Jason for a wonderful day yesterday and the beginning a powerful relationship. I have to tell you, I had fun driving all over Ohio, seeing everything he’s got going on, and learning about the different businesses.
It truly was like a kid on a field trip…and you know how much I love field trips!
I don’t often bring “others” into my writing (but I know they are reading and), what I’m about to share with you is coming directly from my experience yesterday and it is what I notice and know about the most successful people in my life and those I work with…and it is 100% responsible for my personal success as well.
So, thank my friends for this, and who would have thought my time in Ohio could change everything for you.
Without any unnecessary details, yesterday I saw the results of two words that have been responsible for the building and continuing to grow a family business empire. And believe me, I use the word empire for a reason. I could write all day telling you about all the businesses and how they tie together.
Instead, because we’re both short on time, I’ve got to get to the point (yeah, yeah, I know, you were waiting for that part).
Two words.
Hustle
And
Integrity
Allow me to explain, because you won’t get it on face value.
First – about INTEGRITY!
I knew yesterday exactly what I was going to write about today when my friend and now client said on multiple occasions in different conversations that he had TWO GOALS…everything in his businesses led back to these TWO GOALS.
They were clearly stated, specific, and said with a seriousness to them that you knew every decision, every action, every strategic plan and vision gets ran through the litmus test of these 2 objectives.
Of course I’m not going to tell you.
His goals don’t have to be yours.
Now, to say that it was that simple, would be an understatement, because there was an overriding “philosophy” also that governed everything in his life.
So, you could say, these two goals governed by this one philosophy.
WOW. I said, Brilliant. And no wonder his success speaks for itself.
No wonder you can’t stop him from growing his empire even if you tried.
Listen, the point is very simple.
What are your REASONS for doing everything you do
What are your REASONS for making every decision
What are your REASONS for waking up in the morning
What are your REASONS for growing your business, heck, just being in business
What are your goals!
And, what governs those goals.
What governs your actions, decisions, ideas, etc.
My friend along with his family (certainly he’s taking it to an entirely new level and created many other businesses of his own) have built an empire because they know their PURPOSE. They are very clear on their direction and their goals.
YOU HAVE TO HAVE THIS FIRST – before you can have INTERGRITY of purpose.
First purpose, then integrity.
Why integrity, or what do I mean by that…
Well, that’s easy, if you want to achieve something in your life, you must have integrity with yourself about that.
I’m going to stand up for a second, pretend I’m looking you in the eye, and say something very bold to you – right now.
IF YOU DO NOT HAVE THE BUSINESS YOU WANT, LIVE THE LIFE YOU WANT, EVERYTHING YOU WANT – you have no integrity.
Sorry. It’s the truth telling zone, it’s the only way you’ll keep coming back every week, is for my messages to have integrity with you.
Oh, I don’t necessarily mean you are a liar.
But…
When you say you are going to accomplish something and then you don’t…I guess, technically, that is a lie.
Integrity is so much deeper than lying, and I could care less about that anyhow.
I’m talking about YOU, deep down inside.
I’m talking about what makes you tick, what makes you think, what makes you do what you do.
You’ve heard you must get clear on your goals.
And, sure, yes, that’s true.
BUT my friends, that is half the battle.
Clear goals do nothing.
LIVING with INTEGRITY towards those goals, are what makes it possible for them to be achieved.
You get it.
YOUR HOMEWORK:
Identify what you really want your business, life, self to be like.
Then, establish very specific goals and objectives, and decide what governs those decisions.
And, NOW, act with integrity EVERY SINGLE DAY in EVERY THING YOU DO.
Ryan and I, we have goals, we have governing things that determine our decisions, and they can change by the way, we change our “rules” yearly, but always moving in the direction of our Purpose…and with integrity, it’s why I can say NO to a project, it’s why I can FIRE a client, it is why I can with INTEGRITY leave my home for 12 days, travel to 4 (I lost track) cities and build relationship and a business empire.
Because there is a purpose and integrity behind every decision and every action.
It is the first half the battle of why the RICH get RICHER, because they have more integrity.
(offend you yet…I’m sure trying)
2nd – HUSTLE.
Part two, and the believe me, it’s a “part two” as important as a Pitcher and a Catch…would be like sitting in a car with the it turned on, headed in the right direction, but without pushing on the gas…or having any fuel.
HUSTLE, it’s the thing you don’t do enough of, the thing other do NONE of.
It’s why as soon as I knew I’d be making this trip I filled up every nook and cranny of it with meetings face-to-face, and minute by minute phone appointments in the dead space.
It’s why my schedule stays booked months in advance.
It’s why the Rich get Richer…
Because they hustle.
And my Ohioans from yesterday, the family empire that’s been created is a direct result of HUSTLE – everything from daily work ethic, to capitalizing on opportunities, to investing more aggressively, to putting money to work of you, to waking up and DOING SOMETHING.
Hey, you can preach quality of life and balance and all of that bullshit to me all you want.
I’d stack my quality of life, quality of relationships, and quality of just about anything up against just about anyone else.
Because, I am in full integrity with my goals and objectives and when I work, I hustle.
I know there’s the life is too short mentality that people use against themselves as excuse for playing around, but heck, don’t you get it, when you have integrity of purpose and goals, your work is your play. When you hustle, you have time for it all.
YOUR HOMEWORK:
Hustle up. Act like you want it.
Be hungry, aggressive, and serious.
And go out there and make it happen.
Just to bring this full circle. My friend and client from yesterday, does more for his community and other organizations around the world than just about anyone I know, he works harder, and also has more fun, than just about anyone I know.
Excuses are just that. It’s what keeps losers losing, and the lack of them is what keeps winners winning.
I challenge you today, as big of a marketing lesson as you could ever receive…every notice, how the best marketing lessons are life lessons, and vice versa.
Well you can make this one out to be whatever you want.
The last thing I’ll say, is the most pathetic of things is listening to someone try to argue the obvious…I got no patience for it, that’s for sure.
The rich get richer because they hustle faster and work, live, think, decide, and ACT with in integrity every day in their business, in their life, and in their relationships.
We can all agree that momentum, by basic definition, the more you have the more you’ve got, and that’s the power of what I’ve shared with you today.
Reassess yourself. Get clear on your objectives and what governs your decisions, then act with integrity, and hustle, work like hell to make it happen.
And it will.
Oh, by the way, my friend, yeah, he’s 30…now, age to me is irrelevant, you can build a business at 15, 50, or 85, but my point is, it doesn’t take a lifetime to get somewhere, nope.
Just takes waking up every day KNOWING what you want and DOING something to make it happen. …30…just sayin
Scott
P.S. One quick aside, it does help to have a great team! And I enjoyed all the people I met yesterday and it was obvious the mission and passion of the family enterprise was throughout the organization. Great people. Hard workers. And, hey, they’re bringing me on board, so they’ve got to be extra smart…another lesson of success, and rich getting richer, they leverage other people’s experience and knowledge and resources to get them there…and they take people with them along for the ride. A first class Person with a first class Business empire I met yesterday and I’m proud to call him a friend and a client. Thanks boys…now let’s make some crazy stuff happen.
The “R-Rated” Email
Posted in: Blog by admin on September 7, 2011
First, the “R-Rated” email wasn’t mine (surprise). It was a result of me “offending of others”. I follow Dan Kennedy’s rule of offending at least one person every day by noon, or obviously I am not working hard enough.
You remember the famous quote by Mr. Earl Nightengale, through one way or another he’s had something to do with the reason I’m writing and you’re reading this message today…direct or not, his influence is not able to be separated from successful people.
The quote: “if you’ve got no other model to follow, person to emulate, no other example to copy, and you want to be successful just look around at what everyone else is doing and DO THE OPPOSITE!!!”
Or something very close to that.
Read it again, therein lies the formula to follow.
Well, let’s get a couple things straight right here and right now:
“everybody else” is doing a lot of very stupid shit.
By sheer definition the “majority” is always wrong…majority is “average”, at least when we are talking about being NOT average, about being at the very tip top of the pyramid of humanity in relationship to success.
You can be darn sure “everybody else” IS in fact getting offended, they are looking for ways to get offended, things to get offended about…you know these type of people, the same ones making excuses, stuck in the past, and whining about this, that, and everything else, except the plain as day, obvious as can be, reason for all of their problems, staring them straight back in the eyes, when they look in the mirror.
This all happened during my trip to San Francisco last week.
(More details about this adventure next week)
THE MOST SUCCESSFUL PEOPLE are not “rude”, but they do not, EVER, walk around worrying about other peoples feelings and offending them.
In fact, the MOST Successful People, NEVER worry about things outside of their control…
SUCH AS – other peoples feelings -
If you’ve not, read the book THE FOUR AGREEMENTS…one of my little secrets that change my life and view of people. They do what they do, say what they say, believe what they believe, and everything else in between. Not going to change them, so basing anything you do on them will result in frustration, disappointment, and a life where you give up control to the enemy – OTHERS!
The reality is, the most successful people, STRIVE FOR, CHEER ABOUT, and make it their daily objective to OFFEND PEOPLE. You can’t possibly be doing anything worthy if you are not.
Why do I say this…well, for one, it’s true.
And I’ll prove it -
Every month in our Chapter Events I say, “I’m here today to do one very important thing – OFFEND YOU – and you are here to be OFFENDED, because that means I am going to challenge your thinking.”
If I do not do this – why on earth would you want to waste your time.
If you leave as you have entered, WASTED!!! You, me, everybody – wasted.
Same as this email, this little weekly email newsletter, THE POINT is to offend you – to get you to check yourself, your thinking, often times what you are ignoring that is in your way, at the door. That’s my responsibility to you.
And I do it.
So, the question is, do you STAND FOR, BELIEVE IN, have PASSION about something, enough so you rub others the wrong way…I could get religious on you, I won’t, but you should be able to read between the lines.
If you are not where you want to be, success, freedom, money, and all of the above – RIGHT NOW – it is because you are not offending people enough, you are not pushing the limits of yourself and those around you enough.
I’m serious about this. You are not DOING ENOUGH of “the opposite” stuff in your life so you are less like “everybody else” and more like “no body else” (otherwise known as the most successful people).
Okay, the point, and the reason for my rant today.
Last week while I was saving the world and creating an incredible (I can’t disclose a single syllable of the plan) new business with a client AND enjoying a quick, but wonderful, vacation to San Francisco and Napa Valley…I got this email…from “one of them.”
Yes, for the first time I received a raging HATE email complete with vulgarities and profanity of the worst kind.
Of course, there are two very sad problems with this -
Not that fact that I got the email…that was, well, interesting to say the least.
What was sad is that, I, personally, DIDN’T receive the email, nope, my executive assistant did, and I can tell you, if someone had talked to my wife, daughter, or assistant like that in person, they would have had to take up another hobby, because talking out of their ass wouldn’t be possible.
Anyhow, sad she had to read it, but, she’s a big girl and is well aware of what we do here… and occasional consequence from sifting the winners from the losers, every day, with every email.
The other thing that is even more disappointing – is that by law, I can’t send him this email in response…he actually will miss out on the lesson, he probably needed to hear it more than you.
Oh well. That’s why he’s a loser.
The crazy part of it was, nothing in the email he replied to was offensive…darn. Not sure where he’s been or what he’s doing. I’ve given him plenty of material before to get upset.
But something set him off about this email campaign. And of course, you would guess: I received more “fan mail”, positive feedback and (best of all) we had the largest number of Chapter Event registrations than ever before in one single week from the same emails that got this particular asshole disgruntled.
Same emails – different people.
The majority getting offended.
And The others: You, the elite, top level of pyramid – doing the opposite.
The irony of it all, of course, is far greater than what I’m telling you here.
It’s really the fact that while the inspirer of our message today was busying typing his profane and distasteful words in his little email – I was relaxing at the Country Club in Napa Valley with my friend and client plotting out our plan to conquer the world.
So, the satire of this story is simple.
Me bucking the trend, standing out, offending people, got my client to take notice, began a relationship that put me on vacation in San Francisco staying at the Ritz, flying first class, and enjoying the view of Napa Valley…
Hey, I don’t say all of this to impress you…I also worked all the way over to Cali on the plane, worked some while there, had a day of consulting, and flew the red-eye back Friday so I could be with the kids and then work all weekend and on Labor day.
Sure, I enjoy the fruits of my labor, got more than most, but the key word in it all, was “LABOR” not fruits.
While he’s forever-more shut out of my world, of the opportunities, the resources, the great people like you…
That’s the crazy thing about life: opportunities all around, but the losers, they just can’t see ‘em and always thinking that they are entitled to more.
So THANK YOU! Thank you for being here, not being like that other guy…doing the opposite, fitting in with the successful, not “everybody else”, and most of all, I thank you for giving me the opportunity to offend you, to challenge your thinking, to get you to stare yourself straight in that mirror, then turn around and step up to the plate and swing for the fences of your dreams.
The only way to workout your immunity to criticism muscle is to give them something to criticize. This is the breakfast of champions.
Two firsts all in one week…cussed out by an email…and
My trip to San Francisco…can’t wait to tell you bout it, next week!