Archive for April, 2010
Posted in: Blog by admin on April 21, 2010
As you know, last Friday we held our April GKIC Indy Chapter Event and it was spectacular. In fact you can check out a few of the comments from our awesome members, just click this link.
The topic was how to Find and Crack Open
THE 6 GOLDEN EGGS OF THE NEW ECONOMY
You’ll find details on how to access all 6 of them on the same website listed above.
Today, here, I want to highlight just one – something the New Economy DEMANDS!
Here’s what You’ve got to know, You can never do enough.
When you think about Creating Trust, most people think Testimonials, but that is just scratching the surface. In fact, in this months No BS Marketing Newsletter Dan Kennedy presents a Marketing 101 Lesson that is actually fairly advanced. He presents several ways to Create Trust above and beyond the use of Testimonials.
Obviously I can’t share his article from the Newsletter here, but if You’re not a member and getting access to the worlds most powerful Marketing and Money Making Information Source, reply to this email and I’ll be sure to get You insider access as well as a couple VIP Tickets to attend our GKIC Indy Chapter Event next month.
And boy oh boy is it going to be off the hook!
Back to Creating Trust.
Don’t make the mistake of thinking this is just before someone buys. That’s when the battle begins.
You must strategically and intentionally install trust creation into Your Business on all levels. Specifically in Marketing –
In Your Lead Generation
In Your Lead Follow-up
In Your Sales Process
In Your Relationship Marketing Pieces
In Your New Customer Experience
In Your Current Customer Base and Retention
In every aspect of Your Business.
The most important places for You, right now, to pay attention to are:
In Getting More Customers
In Keeping More Customers
Seems simply and obvious – right?
So be so sure of yourself, because I can guarantee You, You are not doing enough.
Creating Trust leads to faster Sales Cycle, quicker conversion, higher transactions, more referrals, and ascension of New Customers.
A short list for you to consider:
More social proof, explicit examples of customers and your business in action
More ‘quality content’ and over delivering
More value more value and more value
More, Faster, and Immediate follow-up with Leads and especially NEW CUSTOMERS (what happens right after the sale)
Here’s another Golden Egg for You, that will help You with this one.
Dan Kennedy says in The New Economy the Customer is All-Powerful.
Which means You must put yourself in their shoes and “be the customer” to truly see, feel, and experience what it’s like to do business with You.
Now, every place you find a gap, or doubt, or opportunity for skepticism, or lost sale – counteract it with Creating Trust and fix it.
That ought to get You thinking. If you missed our Chapter Event last week, You don’t have to let that happen again. And, if you want my entire presentation on the 6 Golden Eggs, just click here.
Oh, and watch out for a special Video coming early next week. It’s got some great immediate money strategies for You, that I’m certain You’re overlooking right now.
Until next time –
Scott J Manning
Posted in: Blog by admin on April 7, 2010
Over the past several days I hung around the Nation’s Capital and thoroughly enjoyed myself. Although I would not want to live in a “big city” if I actually had anything important to accomplish because it is just too unpredictable – so it seems anyhow.
But vacationing, relaxing, and working from a Starbucks or overlooking the water, I can handle anytime, anywhere.
What I love just about as much as anything, is eating at unique places.
Over the past few days, I ate at a French Restaurant, one of the oldest Italian neighborhood restaurants in DC, Vietnamese, Thai, Japanese, and, for the first time Ethiopian. Wonderful in all ways (but the price) but after all, that’s truly part of the experience.
For the sake of your time and mine, I won’t go through every detail of my trip, just to say I saw ‘every major’ monument and museum would be a safe bet, although I seriously doubt anyone could ever actually do that.
The highlights were, taking my dog and running early in the morning, before the crowds, around and right up to the While House, straight down the from sidewalk and behind it, along the back gate (you can get closer, at least a lot closer, that I thought, just as an ordinary pedestrian) and Arlington Cemetery. Overwhelming in the most patriotic sense.
Now, for the Lesson, as you can read the title, You’ve got to be wondering what this has to do with my trip and You.
Simple really – think Rudy Giuliani & New York.
My very first impression and it lasted, unfortunately throughout the visit, was OVER FLOWING TRASH CANS, pretty much everywhere, and most disappointingly in the highest traffic and ‘beautiful’ areas.
Before You go jumping to conclusions, I’m not blaming this on him, too – I’m sure it has been like that for many presidents, or most, or all. And, I believe DC has a Mayor, I think. Therefore actually lies on his “watch”.
Still, I find it unacceptable and disheartening.
Let me put it too you straight – if a Country can’t keeps its trash cans emptied, no wonder it can’t keep it Boarders Clean, and everything else under control.
The City was not at all “trashy” actually very clean. And I have no idea how or why, because every where you went with any trash, You couldn’t stuff it into the trash can cause it was overflowing.
Here’s the point. Sometime, often times, really most times, it is the LITTLE things that do matter.
If for no other reason than ENVIRONMENT – EXPERIENCE – EXPECTATION.
If I were President I’d make damn sure every where in ‘my backyard’ at my ‘party’ where people are coming to see ‘me’ that it’d look like a Million Bucks.
Our government and every Major City could learn a helluva lot from Disney.
Oh, don’t try to justify this one. There is no excuse.
The street crews are the lowest people on the totem pole, if we’ve got millions to pee away, and/or we’re going bankrupt anyhow, another couple thousand dollar a month to up the Trash Patrol in the National’s Capital seems like a good idea to me.
Besides, it’s simpler than that. About 2 ½ blocks from the white house, directly behind it, coincidently, there is one of the “hot spot hangouts” for the Homeless. Gathered there every day, and fed there every evening. I’d round up a bus, feed well, bonus them some clothes from time to time, and put their asses to work taken care of the trash. (They are going through it anyway)
Harsh, cynical, not really, just honest. Saying what you’d be thinking if you walked by it everyday for the past 5 days. It is an easy fix – no matter who’s in the big white house.
The Question of the Day is – WHAT, WHERE, and HOW do You identify YOUR TRASH CANS in your business. The seemingly little things, maybe mundane, but obvious and apparent to Your Customers. Having more impact than you realize, else you’d be doing something about it.
It could be follow-up communication.
It might be what happens after the sale.
It probably is ‘ease’ of doing business with You – Your Sales Prevention Department (as Bill Glazer says).
Ray Kroc said McDonalds best marketing was “clean bathrooms” and he wasn’t making an overstatement.
I don’t have time to list more of em or give other examples. I’m in the fast development of a new Info-Business for Mayors who want to cut their street clean up crew budgets by more than half, get their city cleaner, and become a good Samaritan all at the same time.
It’s perfect timing before the November Election cycle heats up.
Scott J Manning